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Detailed Module Breakdown
Social Media Marketing (SMM)
What is Social Media Marketing?
Social Media Marketing (SMM) involves using paid advertising on social platforms like Facebook, Instagram, LinkedIn, and TikTok to reach target audiences. It's about running strategic ad campaigns that drive traffic, leads, and sales.
- Paid advertising on social platforms
- Advanced audience targeting options
- Multiple ad formats (image, video, carousel)
- Conversion tracking and optimization
Why Learn Paid Social Advertising?
Organic reach on social media has declined significantly. Paid social is now essential to reach your target audience at scale. Meta Ads alone reach over 3 billion people monthly.
Precise targeting by demographics, interests, behaviors
Retargeting website visitors and customers
Scalable lead generation campaigns
Measurable ROI and conversion tracking
High-demand skill for agencies and freelancers
Topics in this Module
- • Meta Business Suite Setup
- • Facebook & Instagram Ads Mastery
- • Audience Targeting & Custom Audiences
- • Pixel & Conversion Events Setup
- • Retargeting Strategies
- • Ad Creative Best Practices
- • Campaign Optimization Techniques
- • Lead Generation Campaign Setup