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Detailed Module Breakdown
SEO (Search Engine Optimization) Mastery
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves technical optimization, content creation, and link building to increase organic (free) traffic from Google and other search engines.
- On-Page SEO: Content, keywords, meta tags
- Off-Page SEO: Backlinks, social signals, citations
- Technical SEO: Site speed, mobile, crawlability
- Local SEO: Google Business Profile, local citations
Why SEO is Essential
53% of all website traffic comes from organic search. Unlike paid ads, SEO provides sustainable, long-term traffic without ongoing costs per click. It's the highest ROI marketing channel when done correctly.
Free, sustainable traffic growth
Higher trust compared to paid ads
Compounds over time (content keeps working)
Local SEO drives foot traffic to stores
Essential skill for any digital marketer
Topics in this Module
- • SEO Fundamentals & Ranking Factors
- • On-Page SEO Best Practices
- • Off-Page SEO & Link Building
- • Technical SEO Audits
- • Keyword Research with AI Tools
- • SEO Tools: Ahrefs, SEMrush, Ubersuggest
- • Live SEO Audits and Reports
- • Local SEO & Google Business Profile