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Detailed Module Breakdown
Search Engine Marketing (SEM)
What is Search Engine Marketing?
Search Engine Marketing (SEM) is paid advertising on search engines like Google and Bing. When someone searches for keywords related to your business, your ads appear at the top of results. It's intent-based marketing at its finest.
- Pay-Per-Click (PPC) advertising model
- Intent-based targeting (people actively searching)
- Immediate visibility and traffic
- Complete control over budget and targeting
Why Google Ads is Essential
Google processes 8.5 billion searches per day. SEM puts you in front of people actively looking for your products or services. It's the fastest way to generate leads and sales with measurable ROI.
Immediate traffic and visibility
Target high-intent searchers ready to buy
Complete budget control (any budget works)
Detailed analytics and conversion tracking
Complements SEO for full search coverage
Topics in this Module
- • Google Ads Campaign Setup
- • Search, Display, and Video Ads
- • Keyword Research & Match Types
- • YouTube Ads Strategy
- • Remarketing & Audience Targeting
- • Conversion Tracking Setup
- • PPC Strategy & Bid Optimization
- • Google Ads Certification Prep