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Detailed Module Breakdown
Google Analytics (GA4), Search Console & Tag Manager
What are Google's Analytics Tools?
Google provides a powerful suite of free analytics tools that form the backbone of data-driven marketing. GA4 tracks user behavior, Search Console monitors search performance, and Tag Manager enables tracking implementation without code changes.
- GA4: User behavior, conversions, audience insights
- Search Console: Search visibility, keywords, errors
- Tag Manager: Event tracking without coding
- All three integrate seamlessly together
Why Data Analytics Matters
Without data, you're guessing. These tools tell you exactly where your traffic comes from, what users do on your site, which pages convert, and where you're losing customers. This data drives every marketing decision.
Understand your audience demographics and behavior
Track conversions and calculate true ROI
Identify SEO opportunities and fix issues
Set up advanced tracking without developers
Make data-driven marketing decisions
Topics in this Module
- • GA4 Setup and Configuration
- • Custom Reports and Dashboards
- • Search Console Webmaster Setup
- • SEO Performance & Error Analysis
- • Tag Manager: Tags, Triggers, Variables
- • Event Tracking (Clicks, Forms, Scrolls)
- • Integration with Google Ads
- • Website Health Monitoring