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Detailed Module Breakdown
Email Marketing Essentials
What is Email Marketing?
Email marketing is direct communication with your audience through email. It includes newsletters, promotional campaigns, automated sequences, and transactional emails. With an average ROI of $42 for every $1 spent, it's the highest-ROI marketing channel.
- Direct access to customer inboxes
- Automated campaigns and sequences
- Segmentation for personalized messaging
- Measurable opens, clicks, and conversions
Why Email Marketing is King
You own your email list. Unlike social media followers, email subscribers are yours forever. Email converts 3x better than social media and gives you direct access to communicate with customers on your terms.
$42 ROI for every $1 spent
Own your audience (no algorithm changes)
Nurture leads through the sales funnel
Automated revenue while you sleep
Personalization at scale
Topics in this Module
- • Introduction to Email Marketing
- • Cold Emails vs Campaign Emails
- • Tools: Mailchimp, Brevo, ConvertKit
- • Building & Growing Email Lists
- • Email Copywriting Best Practices
- • Automation & Drip Campaigns
- • Creating High-Converting Sequences
- • Email Analytics & Optimization